5 Real Estate Marketing Ideas from Oyemarketor That Supercharge Your Sales

5 Real Estate Marketing Ideas To Supercharge Your Sales
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Do you remember when attracting new business was as easy as having a presence on your local high street?

If you do, you’ve also noticed that it isn't that easy anymore. With more customers going online as the first point of call, estate agents need to be more active in marketing; utilizing modern and traditional marketing techniques that stand out and appeal to the crowd.

So how can an estate agency use modern property marketing especially without a marketing firm or entire department of marketing professionals?

These 5 ideas are a good start for agents who want to boost their real estate marketing and business in 2021.

video ads

Video Marketing

Video marketing is effective; appealing up to 65% more qualified leads and 20% more clicks than other forms of marketing. It is surprising that a lot of estate agents aren’t effectively incorporating it into their marketing strategy. This is even more shocking considering 72% of vendors are more likely to instruct an agent that uses video. wow!

Ways you can use videos In Your Marketing :

  • Agency’s Introduction
  • How To Tutorials works
  • Case Studies and Testimonials
  • Property Walk-throughs / 360 Tours
  • Point Of Interesting Videos

Point of Interest is a great example of using video in your project marketing as they serve a dual purpose. Vendors like them because they’re an “extra kilometer” step that most other agents don’t use. Buyers love them because they clearly showcase important aspects such as location, proximity to transport or access to local leisure, etc.

Something like a Point of Interest trailer or 360 property tour would be great for sharing on your website, through email, and even on social media.

instagram advertising

2. Instagram post and Stories

In 2021 ,Instagram isn’t to be ignored by anyone! More than 23 million people use Instagram in India and 53% of those are aged between 25-39

In terms of creating awareness and building on relationships with this age group, estate agents should utilize Instagram. Instagram Stories is insanely interesting as it’s a highly used feature but not a space already full of estate agents!

Once your follower numbers reach a certain point, viewers of your instagram can even “swipe up” to visit a web link of your choice - this can be awesome for driving crowds to things like listings or other places on our website.

Eventually, Instagram Stories are an opportunity for estate agents to show some personality and engage with target audience and vendors. It’s a cool idea to use polls and the questions features to attract people to actually engage with the audience.

Great Instagram Stories will either educate, attract or entertain. Don’t be tempted to use them to just sell or show what you think is important. Content on Instagram must be highly customer led.

open house events

3. Reach Out to Local Radio and Television Stations

Local radio and tv stations are always reporting about the important estate market. Why not try to reach them and offer up your opinions on air? You don't need a costly PR company to try to do this. You can simply look for radio and tv stations nearby, using the web.

Find stations that you simply often tune into and send them a letter or an email. You might want to send them a video of yourself speaking about land or pitching your ideas to them. It's not simple and it isn't easy, but it's well worthwhile if you are able to realize the eye of the proper reporters. You can also use a system like HARO to spot yourself as a source within the land field.

Social Media Campaigns

4. Social Media Campaigns

Unlikely that we need to tell you that social media is a great opportunity to get your company in front of buyers and people who want to sell or buy houses.

Like most great marketing strategies social media is not necessarily a tool for converting people to buy or instruct but it’s a great place to raise awareness and make sure you’re first choice when people are ready to buy or sell.

A major tragedy with social media is simply knowing what to share. Many businesses, estate agents, can get trapped in a habit of sharing things about themselves and what they think is interesting rather than what potential buyers might find valuable.

A simple way to monitor up some posting ideas is to create a 30 day campaign focused on a specific thing like :

  • Food in the nearby area
  • Attractive doors in your area
  • Local businesses where you should visit

These campaigns help you to grab your attention on something and because of the importance of “local”, it has a great chance of attracting your target audience. You can also invite people to take part and make their own suggestions to boost engagement.

5. Build a Free Offer

One big component in marketing land online is to create a free offer to gather those lucrative email addresses. What you'll come to note is that the foremost popular land agents and land websites have free offers that crop up a brief time after you visit the page.

These free offers help to collect email addresses. However, the offer must be ok and you would like to possess enough established authority for users to offer up their email addresses. What will you build? Will it be a free report? Maybe it's 10 recommendations on the way to market land online or the way to stage a home or something almost like that. Decide what it is and create it.

At OyeMarketor we are applying these ideas and by applying them can definitely tell you that THIS WILL WORK!! To apply these techniques and let us know how your experience is!

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