Vtp Bluewater Case Study

VTP Bluewaters

VTP is one of the leading names in real estate for providing residential comfort at affordable prices. With the launch of the said project, they have justified it. It is nurtured by keeping in mind the need of modern amenities, aesthetic architecture and sound construction. Spread across 100acres of land area, with a variety of residential complexes to choose from, from 1,2,3 BHK flats to duplex units. Located in Mahalunge, Pune being the upcoming focal point for IT hubs, sports complex and rich locality is a must for today's day and age. Project name Bluewaters is to resonate with the view around the township as it is near the precious Mula Mutha River.


  • Pre launch advertisements had saturated the audience.
  • Lead quality wasn't good from social media and 99acres.com
  • To increase online traffic on websites which will eventually generate more leads.
  • Create keywords optimized content to increase visibility on search engines.


  • We planned a rigorous marketing strategy to increase the lead flow.
  • Used best SEO techniques for Google campaigns to increase traffic.
  • Conducted a keywords survey for the real estate sector to optimize the website.
  • Managed to engage the target audience to learn about the township.


  • Managed to engage 375 leads within a short span of 3 months.
  • Increased overall online visibility for VTP Bluewater.
  • Helped in converting potential clients to customers and sold 40 units.
  • Cost per booking : 15k