Google Ads vs Facebook Ads for real estate agencies

google vs facebook for real estate Agency

Let Oyemaketor solve this query for you!!

We receive this kind of query every day as a leading digital marketing Company “which is to use Facebook Ads vs Google Ads? Which is good for our online business?”

Well, let us First Clear that,

Google and Facebook are dominant advertising monsters and you won't regret spending your marketing funds on,yet depending on reasons ,Which one is a better fit for your business, your aims, and of course the audience.Facebook currently has 2.8 billion active monthly users and offers specific deals focusing on audience to help new people to discover your brand.

Alongside ,Google’s users are approximately around 3.5 billion searches in a single day, letting you find a new client, so the question is that which one is the best for your business? Which one to choose ?

Let’s take a deeper look at the basic differences in these two platforms, and what points you should consider when selecting which one will bring your organization a better Return On investment.

What are Google Ads Actually?

Google Ads, basically known as Adwords,is mostly thoughtful paid search. When we’re using this advertising media, we’ll pay for the ads to appear on search engine result pages.

As we can see, all paid listings are titled either “Ad” or “Sponsored”. We can also notice that Google displays only ads relevant to my search and even my location.

For reference if you search for the best food places near me, then ads will come like ads of nearby restaurants,take away services,food delivering apps etc.

This shows that Google can show your ad based on your target keywords and audience.

Imagine how many people you can reach by utilizing the power of their search intent. These buyers are actively searching for the type of products and services you offer, and Google Ads can find and convert them before your competitors do.

What Is Facebook Advertising?

Just like Google's paid search, Facebook also offers paid social advertising. It’s the largest social media platform in the world right now, and it allows you to place your ads in front of potential clients.

People share many things on their social media, including their likes and dislikes, preferences, friends,as well as, marital status, date of birth, location, and so on. Which is why advertising on such a huge social media like Facebook lets you take advantage of this crucial data and target audiences that are most likely to convert.

What can be done by using THESE platforms…..

1. Efficiency of cost

In real estate, Facebook Ad campaigns are more pocket friendly than Google AdWords campaign. We can run two similar campaigns on both Google AdWords and Facebook Ads, with a total budget ratio at 3:1 respectively. After one month, the leads from both campaigns can turn the ratio of 10:88.

80 Facebook users had filled the form, as opposed to 20 users we gained via Google AdWords. Facebook Ad campaigns generally have a lower cost-per-click ratio than Google AdWords.

2. Choosing The Right Base for Customer

Google and other search engines merely failed to provide us with a detailed personal profile of users. Facebook, however, gives you clear ideas into potential customers. Because the likes and dislikes of Facebook users are so noticeable and facebook allows you to select your target customer base according to data.

3. Return On Investment (better or not?)

Facebook can provide you with greater insight into the user’s interests than Google AdWords. Google AdWords works using search trends, and hence it has a fewer customer reach than Facebook. Facebook amazingly offers a higher return on investment when compared to Google AdWords.

4. Demographic focusing

Google and Facebook also offer demographic targeting by looking at factors such as gender ,location and age. But Facebook takes a more genuine approach. This is because Facebook has more access to a user’s personal info just like education, hobbies and current status. The demographic targeting on Google, however, is based on user information collected from other Google enterprises like Gmail or Google Chrome. Facebook has the upper hand when it comes to accuracy targeting a demographic.

Which one Should You Be Using? Google AdWords and Facebook Ads:

Both Google AdWords and Facebook Ads are immensely powerful advertising tools that servere virtually every type of business. When evaluating such a solution's pros and applications, it’s also seen that the two platforms should be evaluated in a complementary, rather than adversarial way. Some people always judge Facebook Ads to the Google Display Network, these two have some equalities in such a way in which the two platforms have evolved separately from one another shows that AdWords and Facebook should be used as a complement not as a competition.

Utilizing the power of both paid search and paid social advertising is an effective advertising strategy. Although market messaging can and should remain consistent across both Google AdWords and Facebook Ads, it is important to understand how best to use each platform for maximum Return on growth.

However, Google ad is not just offering ad services but also searches you can advertise on:

  • Google Search
  • Google Shopping
  • Youtube ads
  • Google Play
  • Google Display Network
  • Google Maps

And Facebook isn't limited to just Facebook newsfeed. A few of the Facebook ad placements you can advertise are:

  • Facebook News Feed
  • Audience Network
  • Facebook Messenger
  • Instagram Feed
  • Facebook Video Feeds
  • Facebook Right Column
  • Facebook Marketplace

What do you think who wins in a battle of Facebook ads vs. Google Ads?

In the debate of Facebook ads vs Google Ads, it’s hard to choose a sole winner.You’ll find the most success with your marketing campaign if you advertise on both Facebook and Google.The more real estate you can take up online, the more you’ll able to boom your brand awareness and increase profits.

When you think of both Google advertising and Facebook advertising, not only will showcase keywords that your audience searches for in Google, but you’ll fulfill the gap of also having ads on Facebook that target potential customers by interests.You’ll have the largest possible audience of potential customers when you create product ads for both Facebook and Google.

We hope this blog might help you in reaching the conclusion which one is better for your business. We OyeMarketor wishes you all the best for your UPCOMING SUCCESS!!!

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